Senior Product Marketing Manager

📋 Description

• Define GelatoConnect's core value proposition, differentiation, Ideal Customer Profiles (ICPs) and
• Plan and lead go-to-market initiatives for new products, features and commercial opportunities.
• Partner closely with Sales to understand customer challenges, buying journeys and barriers to
• Drive pricing and packaging initiatives across the GelatoConnect portfolio.
• Define how AI Estimator, MIS, print on demand and GelatoConnect One fit together.
• Develop compelling customer stories, case studies, testimonials and ROI-driven materials.

🎯 Requirements

• 7+ years of Product Marketing experience within B2B SaaS, ideally in a high-growth or scale-up
• Proven experience positioning and launching complex software products.
• Strong track record partnering with Sales in complex, sales-assisted environments.
• Experience building and executing Product Marketing initiatives, including go-to-market launches
• Experience creating demand for emerging or unfamiliar software solutions.
• Excellent communication and stakeholder management skills.