Senior Product Marketing Manager

📋 Description

• Develop differentiated positioning, messaging, value propositions, and market narratives based on
• Translate complex SaaS products and technical capabilities into clear, compelling stories for
• Build and execute full-funnel marketing strategies across awareness, consideration, evaluation
• Partner with Demand Generation and Content teams to develop campaigns, landing pages, webinars
• Lead end-to-end go-to-market strategies for new SaaS products, major launches, new editions, and
• Develop launch and ongoing GTM programs that support market awareness, demand creation, evaluation

🎯 Requirements

• 7–10+ years of B2B product marketing experience, preferably within SaaS, enterprise software
• Demonstrated experience owning positioning, messaging, go-to-market strategy, product launches
• Proven experience launching new SaaS products or significant product offerings, from early market
• Strong understanding of full-funnel B2B marketing and the ability to align messaging, content, and
• Experience partnering with Demand Generation to turn product positioning and customer insights into
• Experience marketing to both new prospects and existing customers or users, including adoption

🎁 Benefits

• Product-first B2B SaaS environment focused on building and scaling solutions for large enterprise
• Opportunity to deliver meaningful, high-impact work that directly influences product direction
• Company equity eligibility, providing employees with a sense of ownership and connection to
• 25 days of paid time off per year, increasing to 30 days annually after five years of employment.
• Comprehensive medical, dental, and vision coverage, along with life insurance, critical illness
• CAD 600 annual sport allowance to support fitness, outdoor activities, gym memberships, sports