Senior Product Marketing Manager

📋 Description

• Own positioning, messaging, and value propositions for assigned products and use cases, aligned
• Lead product launches end to end, coordinating readiness, announcements, field enablement, and
• Partner with product management to translate technical capabilities into clear customer outcomes
• Create compelling product content and sales assets, including pitch decks, solution briefs
• Represent Forward as a credible product and industry expert at conferences, trade shows, webinars
• Lead competitive and market research for assigned areas, informing positioning and deal strategy.

🎯 Requirements

• Experience in enterprise software or B2B technology, with 7+ years in product marketing.
• Proven track record of launching technical products and developing positioning, messaging, and
• Strong technical aptitude and familiarity with networking, security, cloud infrastructure
• Excellent writing skills, supported by a portfolio of compelling product content for technical and
• Confident presenter who can represent Forward as a credible expert at conferences, webinars, and
• Experience using customer research and competitive intelligence to inform go-to-market strategy