Senior Product Marketing Manager

📋 Description

• Own how AppFollow's products are positioned, launched and explained, both to the market and inside
• Own positioning and messaging for the products
• Lead every feature launch from the marketing side, from the start of development
• Aggregate prospect and customer feedback during betas and launches, define sales questions, and
• Own the customer story pipeline: first use cases, case studies, testimonials
• Keep a current, plain-language description of every product and feature as internal source of truth

🎯 Requirements

• 5+ years in B2B SaaS product marketing, most of it in startups where you did the work yourself
• Experience launching products, owning positioning, and working side by side with sales
• Experience in mobile apps, ASO or gaming is a strong plus
• Proactive way of working, comfortable saying 'this is what we're not doing'
• AI-native: use Claude, ChatGPT and similar tools daily and build workflows on top of them; plug
• Comfortable reading funnel and campaign data, building spreadsheets and defending conclusions

🎁 Benefits

• Remote role anywhere in Europe; hubs in Spain, Portugal, Serbia and Finland
• Colleagues across Europe, the UK, the US and Brazil
• Conference participation in app, gaming and product marketing events
• Equity options after probation, quarterly performance bonuses
• Annual offline team meetup and company all-hands
• Monthly coworking budget, laptop and home office equipment