Senior Product Marketing Manager

📋 Description

• Lead go-to-market strategies for new products, features, solutions, and market initiatives, from
• Develop a deep understanding of customers, buyers, industries, competitors, and market dynamics
• Create and refine differentiated product positioning, messaging, value propositions, and
• Equip Sales teams with effective commercial resources, including sales plays, pitch narratives
• Partner with Campaign and Content teams to translate market strategies into integrated marketing
• Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around

🎯 Requirements

• Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data
• Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
• Demonstrated experience developing market segmentation, product positioning, messaging, value
• Proven track record of leading measurable product or solution launches.
• Experience partnering with enterprise Sales teams and supporting complex buying processes.
• Strong analytical capabilities, including the ability to interpret customer, market, competitive

🎁 Benefits

• Annual salary: CAD $125,000–$150,000.
• Eligibility for bonus compensation.
• Flexible working arrangements, with hybrid options in Vancouver or remote work from Canada or the
• Paid time off.
• Medical, dental, and vision insurance for eligible employees.
• Professional onboarding and development opportunities.