Own and execute GTM strategies for payments tech, financing products, and SaaS for home improvements.
Develop differentiated positioning and messaging across payments, financing, and operations.
Partner with Product, Sales, CS, and Creative to align strategy with customer needs.
Support early-stage SaaS GTM efforts: positioning, messaging, and launch readiness.
Lead cross-functional launches and adoption campaigns for payments and financing products.
Test, refine, and optimize messaging, channels, and tactics to drive adoption and revenue.

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