Senior Product Marketing Manager - Business & Government

📋 Description

• Own segment go-to-market strategy for federal, state and local government, and corporate workforce
• Develop positioning and messaging for distinct customer segments and buyer personas
• Govern messaging frameworks across Marketing, Sales, and Product
• Lead go-to-market planning, establishing strategic priorities, execution plans, and performance
• Influence product strategy by translating customer and market insights into roadmap priorities
• Develop business cases and market models, conduct market sizing, prioritize target accounts, and

🎯 Requirements

• At least 8 years of B2B product marketing experience with a bachelor's degree, or at least 6 years
• Direct experience in government, public sector, enterprise workforce training, or corporate
• Proven ability to develop and defend positioning and messaging frameworks for complex markets
• Demonstrated success building sales enablement programs adopted by sales teams and contributing to
• Excellent written communication skills, including persuasive one-pagers, battle cards, solution
• Strong analytical capabilities, with experience interpreting win/loss data, pipeline metrics, and

🎁 Benefits

• Annual base salary: $127,200–$130,000
• Potential company bonus or other compensation
• Fully remote work from within the United States
• Senior-level ownership and strategic autonomy
• Cross-functional influence with Sales, Product, Revenue Marketing, Customer Marketing, and senior
• Professional impact on product priorities, competitive strategy, sales effectiveness, and revenue