Senior Product Marketing Manager, CDP

📋 Description

• Create and define differentiating positioning for our products and solutions for our various
• Run point on integrated marketing launches and campaigns across marketing, sales, and product
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement
• Help internal teams and product evangelists craft messaging and sequences that align with customer
• Externally evangelize Hightouch at field events, customer engagements, and webinars

🎯 Requirements

• 5+ years of experience in Product Marketing
• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product
• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects
• Market and User Research: Strong background in conducting market research and user interviews to
• Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market
• Strategic Thinking: Ability to think strategically and analytically about business, product, and

🎁 Benefits

• Meaningful equity compensation
• Remote-first policy