Senior Product Marketing Manager, Core (Remote, US)

📋 Description

• Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum
• Define and evolve the core positioning, value propositions, and messaging architecture for Newsela
• Serve as the definitive voice of the customer and market expert for Core ELA; analyze buyer
• Partner closely with Sales, Revenue Marketing, and RevOps to build and execute high-touch ABM
• Translate market and persona insights into sales enablement: pitch decks, product training
• Partner cross-functionally with Product, Sales, RevOps, Content, and Marketing to establish and

🎯 Requirements

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles
• Thorough understanding of K-12 education buying cycles, district procurement processes, and key
• Proven track record of developing and executing GTM strategies that drive measurable business
• Exceptional ability to distill complex core curriculum capabilities into clear, differentiated
• Proven ability to independently develop and execute complex GTM strategies and translate them into
• Demonstrated ability to lead and influence cross-functional stakeholders

🎁 Benefits

• Comprehensive medical benefits with employer contribution to premiums and HSA accounts
• Gym reimbursement, pet insurance, free access to Calm app, Rocket Lawyer
• Fully remote company with monthly tech stipend
• Parental leave, fertility support, adoption assistance
• 401(k) plan with employer match
• Flexible PTO, paid sick time, company holidays, winter break