Senior Product Marketing Manager

📋 Description

• Sales enablement: Identify what our AEs and Sales Development teams need to position Influ2
• Competitive intelligence: Run our competitive intelligence program. Track competitors and market
• Go-to-market strategy: Take new products and features to market, from positioning and launch
• Customer education: Set the approach to customer education and develop programs that help customers
• Product positioning and messaging: Define how Influ2 and its products are positioned. Turn product
• Content and enablement: Translate our positioning into the materials people need, from product

🎯 Requirements

• 7+ years of experience in product marketing within the B2B technology industry. Experience in
• Proven success in developing and executing go-to-market strategies.
• Strong understanding of mid-market and enterprise buying cycles at sales-led organizations.
• Background in leading competitive intelligence efforts or win/loss analysis.
• Experience collaborating with cross-functional teams, including product management, sales, and
• Proficiency with tools such as HubSpot, Salesforce, Storylane, and Claude.

🎁 Benefits

• Have a direct impact on how Influ2 is positioned and brought to market.
• Take on meaningful work with the opportunity to shape how the role evolves as the business grows.
• Work directly with Product, Sales, Marketing, and Customer teams.
• Remote work flexibility with no fixed working hours; work where and when it suits you.
• Unlimited vacation policy to support a healthy work-life balance.
• Generous parental leave and other well-structured PTO policies.