Senior Product Marketing Manager, Instacart+

📋 Description

• Own the Instacart+ differentiated positioning that sets it apart from competing membership and
• Members have a reason to stay: you've identified the moments where member value is highest and
• Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to
• The product roadmap reflects member insights: you've become the internal voice of the Instacart+
• New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and
• Senior stakeholders and XFN partners trust you as the category expert: you've developed a

🎯 Requirements

• 8+ years of progressive experience in marketing, with at least 4+ years in product marketing
• Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program
• Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition
• A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive
• Proven ability to influence product roadmaps. You've brought the voice of the customer into
• Strong written and verbal communication skills; comfortable presenting and defending strategy to VP

🎁 Benefits

• Flexible remote work (Flex First approach)
• Eligible for new hire equity grant and annual refresh grants
• Market-competitive compensation and benefits
• Health insurance and other standard benefits (implied by benefits offerings)
• Opportunity to work on high-visibility role at intersection of product, brand, and growth