Senior Product Marketing Manager, IT and AI Transformation

📋 Description

• Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT
• Develop deep subject matter expertise on key drivers of stack change, including enterprise AI
• Map IT buyer decision journeys, detailing budget ownership, evaluation frameworks, and the critical
• Author technically credible content across the buyer journey, ranging from point-of-view pieces and
• Partner cross-functionally with Core PMMs to connect products like StackAI by Asana and Asana
• Equip sales and customer-facing teams for technical conversations with discovery guides, objection

🎯 Requirements

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and
• Extensive background in product marketing, audience marketing, or go-to-market strategy within an
• Deep understanding of IT and technical buyers, including how modern architecture, vendor selection
• Background in ITSM, developer tools, AI and automation platforms, or work management software.
• Demonstrated ability to translate complex technical and AI concepts into compelling narratives for
• Comfortable navigating fast-moving categories where narratives evolve quickly, bringing a strong

🎁 Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences