Senior Product Marketing Manager, Life360 Ads

📋 Description

• Own GTM strategy for Life360 Ads across Direct & Self-serve.
• Build messaging frameworks and category narrative for Life360 Ads.
• Translate audience, identity, and measurement into clear value props.
• Partner with Product, Engineering, Data Science, and Sales to launch.
• Define packaging and commercialization strategies with Sales.
• Own end-to-end launches for new ad products and capabilities.

🎯 Requirements

• 8+ years in B2B product marketing.
• Deep AdTech/MarTech experience including DSPs/SSPs.
• Proven track record launching technical ad products.
• Strong programmatic knowledge: CTV, online video, native.
• RMN/O&O publisher background and app publishing experience.
• Influence senior stakeholders and align cross-functional teams.
• Exceptional storytelling and communication skills.

🎁 Benefits

• Competitive pay and benefits
• 100% paid medical, dental, vision, life, and disability insurance
• 401(k) with company matching
• Mental Wellness Program & EAP
• Flexible PTO and 13 company-wide days off
• Remote work equipment and reimbursement support