Senior Product Marketing Manager - Lifecycle & Customer Communications

📋 Description

• Own end-to-end Lifecycle strategy and customer communications journey across email, SMS, in-app
• Build sophisticated segmentation and targeting framework based on user behavior, lead source
• Represent Lifecycle Marketing in cross-functional planning for AI customer decisioning and leverage
• Partner with Product and UX teams to build contextual in-app messaging, tooltips, and guided flows
• Optimize customer journey and drive measurable conversion lift in partnership with Performance
• Lead cross-functional GTM strategies for new feature releases, product tiers, and service

🎯 Requirements

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or
• Proven track record of managing multi-channel communications (email, SMS, call scripts, in-app)
• Hands-on experience with customer engagement platforms (e.g., Braze, HubSpot, Customer.io
• Strong background in holdout testing, incrementality modeling, A/B testing, and converting
• Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations
• Exceptional ability to craft high-converting, compliant, and audience-tailored messaging

🎁 Benefits

• Competitive compensation: $135k - $166k
• Eligible for annual performance-based incentive
• Equity options
• 401(k) retirement plan
• Generous paid time off including Flexible Time Off (FTO) and 100% paid parental leave
• Exceptional benefits including highly subsidized medical, dental, and vision plans, fully