Senior Product Marketing Manager, Personalization

📋 Description

• Define the value proposition, messaging, and positioning for Personalization and its place in
• Lead go-to-market strategy and launch plans for new features and packaging, aligning Product
• Partner with Product on how Personalization is packaged relative to the core platform, making it
• Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss
• Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and
• Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the

🎯 Requirements

• 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful
• Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical
• Marketing technology and/or e-commerce experience is a significant plus.
• Examples of great positioning and messaging that cut through the noise and differentiated your
• Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to
• Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a

🎁 Benefits

• Participation in the company’s annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Comprehensive range of health, welfare, and wellbeing benefits based on eligibility