Senior Product Marketing Specialist

📋 Description

• Own PMM across the full customer lifecycle; define positioning and messaging to drive adoption.
• Build the PMM playbook from the ground up; set the standard for launches.
• Lead GTM end-to-end for new features; align with CRM, paid and social.
• Drive engagement and retention; create always-on programs; reduce churn.
• Build the messaging architecture; ensure differentiation and consistency.
• Own insights and measurement; run user research and track success metrics.

🎯 Requirements

• 3-4 years in high-growth B2C fintech/crypto with GTM ownership.
• Ready to own GTM independently; no senior PMM above.
• Strong product intuition; understand trade-offs and partner from day one.
• Messaging craftsperson; explain complex financial products clearly.
• Customer and data literate; comfortable with behavioral data and funnel analysis.
• Cross-functional by nature; work with product, compliance, risk and ops.

🎁 Benefits

• Hybrid model: onsite + remote work with 25 extra days/year to work from anywhere.
• Competitive compensation with stock options.
• Mental wellbeing resources through OpenUP.
• 3 extra paid days off after 6 months.
• Unlimited Udemy online courses for learning.
• Exclusive partner perks and rewards worldwide.