Senior Product Marketing Specialist - Crypto & Advanced Trading

📋 Description

• Strategy & Positioning: Own Bitpanda's crypto and advanced trading marketing strategy.
• Funnel health and user behavior analysis across crypto investors; boost acquisition and retention.
• Collaborate with Product, Marketing, Support, and Commercial teams on go-to-market initiatives.
• Design and execute multi-channel campaigns to raise awareness and engagement.
• Set up analytics to measure adoption, retention, and revenue.

🎯 Requirements

• Proven product marketing experience in fintech/crypto with crypto focus.
• Deep understanding of crypto user behavior and market dynamics.
• Data-driven and results-oriented; experience measuring funnel health.
• Strong product management and cross-functional collaboration skills.
• Exceptional communication and storytelling to differentiate Bitpanda's crypto products.

🎁 Benefits

• Hybrid work model with onsite and remote; 25 days/year to work from anywhere.
• Competitive compensation with stock options.
• Confidential coaching and OpenUP mental health resources.
• Three extra paid days off after 6 months.
• Unlimited Udemy course access.
• Exclusive Bitpanda-branded merchandise and gear.