Senior Programmatic Manager

📋 Description

• Develop and implement comprehensive programmatic strategies tailored to client goals and digital
• Plan, build, manage, and optimize programmatic campaigns across relevant Demand-Side Platforms
• Monitor campaign performance, establish key performance indicators (KPIs), and develop measurement
• Analyze campaign data and translate findings into actionable recommendations that improve
• Align programmatic initiatives with other paid and organic marketing channels to maximize overall
• Collaborate with cross-functional teams to ensure consistent execution and alignment with client

🎯 Requirements

• 7+ years of experience in programmatic advertising roles at publishers, advertising agencies, or ad
• 2+ years of experience in people management, including coaching, motivating, and supporting team
• Demonstrated success driving programmatic growth for B2B and SaaS clients with monthly advertising
• Strong understanding of how programmatic advertising integrates with other paid and organic
• Proven experience in programmatic media planning and developing measurement frameworks to evaluate
• Recent hands-on experience building and optimizing campaigns within DSPs.

🎁 Benefits

• Annual base salary ranging from CAD 100,000 to CAD 130,000, plus bonus eligibility.
• Medical, dental, and vision insurance for employees and their families.
• Disability and life insurance coverage.
• 100% employer-paid insurance coverage for employees and a 50% employer contribution toward
• Access to certified therapists through Spring Health and a Headspace membership.
• Gympass membership to support physical wellbeing.