Senior Regional Marketing Specialist

📋 Description

• Own and manage the U.S. regional growth strategy and budget, optimizing spend across channels to
• Build data-backed business cases and quantified ROI models for strategic initiatives, channel
• Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and
• Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social
• Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline
• Gather market and competitive intelligence through AirDNA and industry reports, converting insights

🎯 Requirements

• 6–9 years of growth or regional marketing experience, ideally within short-term rental, vacation
• A generalist growth skill set spanning content/SEO, paid acquisition, lifecycle CRM, strategic
• Hands-on experience building automated workflows and growth systems using tools like n8n, Zapier
• Demonstrated track record of building quantitative business cases and ROI models for marketing
• Strong analytical skills with experience analyzing competitive positioning, packaging models, and
• Experience designing customer activation, onboarding, and churn-reduction programs alongside

🎁 Benefits

• Remote Flexibility: The freedom to work from home.
• Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August.
• Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre-existing
• Tax-Free Savings: Increase your take-home pay by using Flexible Remuneration for meal costs (up to
• Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.
• Language Learning: Free Spanish classes.