Senior Segment Product Marketing Manager (Public Sector)

📋 Description

• Lead the development of comprehensive marketing strategies for all assigned segments; mobilize
• Develop a marketing strategy for the assigned segments that targets ideal customer profiles (ICPs)
• Conduct segment-specific research — including buyer interviews, surveys, win/loss analysis, and
• Develop vertical-specific content and enablement assets, including messaging & positioning
• Support strategic segment-focused projects such as market mapping and quarterly initiatives, while
• Articulate Geotab's unique value proposition across assigned segments and align strategies with key

🎯 Requirements

• Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or
• 3+ years of experience in vertical or segment-specific B2B marketing, with demonstrated familiarity
• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent
• Experience in telematics, fleet management, or connected vehicle technology is advantageous.
• Objective-focused, strategic, and outcomes-based mindset; able to operate independently and manage
• Proven ability to conduct and synthesize segment research — buyer interviews, competitive

🎁 Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits