Senior SEO & AEO Manager

📋 Description

• Own the organic search roadmap and its KPIs: SEO-driven activated registries against plan, clicks
• In your first 90 days, review our AEO tracking (two overlapping tools today), pick one, and lock
• Keep Google rankings stable and growing across the top categories of Babylist’s business. That
• Move non-Registry visibility up in the categories where we trail the category leader today, with a
• Build AI-driven systems with the internal AI Enablement team and Engineering. Replace vendor tools
• Set the content playbook with Editorial: FAQ structure, update cadence, and what earns citations.

🎯 Requirements

• You have built and run an AEO program from first principles. You write question-based prompts and
• You have deep technical SEO skills on a large, complex site. Rendering and prerendering, crawl
• You measure results beyond clicks. You link AI visibility, citations, and brand search to signups
• You build with AI. You have shipped AI-assisted workflows, programmatic pages, or internal tools
• Applied AEO or GEO experience, paired with a proven track record owning organic growth results.
• You set content standards that drive organic traffic. FAQ structure, freshness cadence, and

🎁 Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning