Senior SEO Strategy Lead (SEO, AEO, GEO)

📋 Description

• Own the organic growth strategy and content roadmap across SEO, AEO (Answer Engine Optimization)
• Manage internal content strategy for these acquisition channels: set priorities, briefs, templates
• Run the channel hands-on — pull and analyze your own data in SQL, size opportunities, prioritize by
• Lead cross-functional relationships with product and engineering teams, embedding SEO and AEO best
• Improve how well AI models understand Airbnb's listings, product, and policies so they represent
• Build and evolve the measurement framework for SEO, AEO, and GEO — attribution models, leading and

🎯 Requirements

• 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with
• Strong SQL skills, writing your own queries to analyze crawl, log, search console, and conversion
• Proven track record of shipping SEO programs at scale and driving significant organic growth, from
• Expertise in both technical SEO and content strategy, including site architecture, structured data
• Working knowledge of how AI-powered search and answer engines operate (LLM-based retrieval
• Strong analytical foundation, comfortable with attribution challenges and building measurement

🎁 Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits