Senior Social Content Operations Manager, China

📋 Description

• Own and drive social growth strategy across video-driven platforms and evolving social ecosystems.
• Lead social operations: content strategy, production, engagement, and growth initiatives.
• Launch growth pilots to boost downstream consideration and livestream/content marketing.
• Collaborate with cross-functional teams (Growth Ops, Marketing, Comms, Product) to align social initiatives with priorities.
• Partner with global and regional teams to share insights and maintain high execution standards.
• Stay current with platform trends and user behavior to continuously improve Airbnb's local growth playbook.

🎯 Requirements

• 8+ years in social operations, platform ops, content marketing, or social growth.
• Strong understanding of video-driven platforms (Douyin, Bilibili, RedNote) and native formats.
• Hands-on experience in short-form video content ops, platform growth, or ecosystem development.
• Proven experience managing local agencies and driving end-to-end projects; strong PM.
• Data-driven growth mindset with ability to translate data into opportunities and improvements.
• Excellent collaboration and stakeholder management across internal teams and partners.

🎁 Benefits

• Remote work within China Mainland.
• No visa sponsorship or relocation support.
• Inclusive, diverse, and welcoming culture.