Senior Social Lead - Strategy & Growth

📋 Description

• Translating business priorities (acquisition, retention, search intent, product launches
• Orchestrating agencies, creators and cross-functional stakeholders (Product, CRM, Media, BI, Brand)
• Building social as an intelligence function: turning audience behavior, platform signals and
• Setting and defending the KPI framework — beyond engagement — that ties social to business impact
• Leading creator and influencer strategy as a growth lever, not as an awareness checkbox
• Prioritization and ruthless trade-offs with multiple stakeholders

🎯 Requirements

• Experience in social, growth or integrated marketing roles, with at least 3 leading teams or major
• Proven track record of running social as a P&L-adjacent function — you can show how your work
• Strong fluency in data: cohort analysis, attribution logic, funnel diagnostics, CRM/CDP concepts.
• Experience briefing creative and agencies from a hypothesis, not a vibe
• Comfort operating across Product, CRM and Media stakeholders — you've done this, not just talked
• Sharp judgment on creators and culture, with the discipline to measure both