Senior Social Manager, Instagram

📋 Description

• Air traffic control all content across social media to ensure everything works coherently together.
• Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels
• Partner closely with internal teams and external creators to develop original content designed
• Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm
• Develop original, repeatable content frameworks that move beyond trend participation and build a
• Own accurate, timely publishing and real-time community engagement on Instagram

🎯 Requirements

• Have managed or significantly grown an Instagram account - for a brand, creator, or yourself
• Bring a strong editorial point of view and a clear sense of taste across content, design, and
• Understand how content performs on Instagram - and can articulate why and be the voice to influence
• Can move from idea to execution seamlessly - concepting, articulating and publishing social-native
• Think in ideas and community, not just posts - shaping how content connects with audiences over time
• Can dive in with community development and management in a way that feels ownable and distinctive

🎁 Benefits

• Base pay range: $139,000 - $163,000 USD
• Bonus, equity, benefits, and Employee Travel Credits