Senior Specialist, Marketing Analytics and Planning

📋 Description

• Enable budgeting and strategic planning processes within the marketing department, including
• Develop performance read-outs and support building leadership presentations around performance.
• Day-to-day performance management reporting (includes maintaining and improving current models, as
• Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of
• Identify optimization opportunities across the full funnel to optimize the efficiency of the
• Leverage AI tools to enable advanced reporting & insight generation.

🎯 Requirements

• 3-5 years of relevant experience in strategic analysis, planning, and insights generation, coupled
• Excellent business acumen, communication skills and storytelling ability that is fact-based
• Strong scenario planning, forecasting, and financial modeling skills, combined with high competence
• Experience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate
• Advanced data skills (e.g. SQL, Python) preferred.
• Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling