Senior Staff Performance Marketing Manager

📋 Description

• Own the B2B performance marketing and demand generation strategy for a sales-led growth motion
• Develop annual and quarterly roadmaps informed by business goals, audience insights, performance
• Manage paid channels and platforms end to end, from strategy and execution through optimization
• Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget
• Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well
• Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel

🎯 Requirements

• 8+ years of experience in performance marketing, demand generation, or growth marketing.
• Hands-on experience managing paid channels such as affiliates, paid social, display, native
• Experience supporting a sales-led growth motion and connecting marketing activity to Marketing
• A track record of driving measurable pipeline and revenue impact through paid B2B programs.
• Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect
• Experience partnering with campaign, analytics, marketing operations, or other cross-functional

🎁 Benefits

• Immediate participation in 1Password's benefits program (health, dental, 401k, RRSP and many others)
• Generous paid time off
• Equity grant
• Participation in incentive programs (where applicable)
• Maternity and parental leave top-up programs
• Competitive health benefits