Senior User Acquisition Manager (TikTok/Meta/Snapchat)

📋 Description

• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
• Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
• Build and execute a testing roadmap covering creatives, audiences, placements, and bidding
• Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a
• Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities

🎯 Requirements

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps
• Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch
• Experience managing budgets above $300K per month across Social channels
• Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic

🎁 Benefits

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance