Senior User Reach & Lifecycle Manager

📋 Description

• Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade
• Segment users based on behavioral data, trading activity, asset holdings, and product preferences
• Optimize lifecycle conversion funnels to improve trading activity, retention, reactivation, and
• Design personalized engagement strategies and recommendation logic based on user behavior
• Collaborate with Product, Data, and Algorithm teams to develop and implement user profiling
• Establish recommendation prioritization, user-content matching, and performance evaluation

🎯 Requirements

• 5+ years of relevant experience in crypto exchanges
• Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven
• Exceptional data sense and analytical thinking
• Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core
• Hands-on experience building automated engagement or lifecycle management frameworks
• Previous people management experience

🎁 Benefits

• Study Growth Fund
• Internal Events
• Global Collaboration
• Career Advancement
• Internal Mobility