Senior Web Conversion & Performance Manager

📋 Description

• Own the global A/B testing programme end to end
• Design and execute funnel optimisation across trials, leads, and regions
• Prioritise the testing roadmap by pipeline impact
• Set the brief and quality bar for test variants with UX and web dev
• Build and maintain web performance dashboards for GTM and stakeholders
• Lead attribution modelling that links web activity to revenue

🎯 Requirements

• 6 to 8 years in web marketing, CRO, or digital marketing in B2B SaaS
• Proven ability to build multi-region web roadmaps linked to revenue
• End-to-end ownership of A/B testing programmes
• Expert GA4 & Google Tag Manager; proficient in Optimizely/VWO or equivalent
• Deep understanding of attribution modelling linking web to revenue
• Experience presenting web performance analysis to senior leadership

🎁 Benefits

• Quarterly wellbeing day off and four YOU Days annually
• Wellbeing and tech allowance
• Annual flu vaccinations
• Hybrid flexibility for this role
• Nearmap subscription
• In-office lunch Tue/Thu at Sydney CBD