Senior Web Marketing Manager

📋 Description

• Own web experience strategy, defining structure, journey logic, and standards across the website.
• Own conversion and engagement, running continuous A/B and multivariate testing and optimization
• Own search and answer visibility (SEO/AEO/GEO), including technical SEO, structured data, and
• Direct development and design teams by developing strategy, requirements, and briefs.
• Align cross-functionally with Product Management, Product Marketing, Solution Marketing, Customer
• Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue.

🎯 Requirements

• 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity.
• Strong grasp of persona-based marketing and multi-stakeholder buyer journeys.
• Proven experience directing or briefing development and design teams.
• Track record of cross-functional partnership with Product, Marketing, Brand, Demand Gen, and Sales.
• Strong command of SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g.
• Fluency with CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog)

🎁 Benefits

• Competitive salaries
• Meaningful bonus program
• Healthcare insurance
• Pension/retirement matching
• Comprehensive life insurance
• Employee assistance program