Senior Web Marketing Manager

📋 Description

• Own the strategy for Jane's marketing website.
• Translate goals into a concrete roadmap and site structure.
• Connect strategy to customer and performance; measure impact.
• Build and run an experimentation program to boost pipeline.
• Lead organic and AI-assisted discovery and SEO presence.
• Partner with web platform and enablement to deliver on-site.

🎯 Requirements

• Solid experience in web/digital strategy owning a major website.
• Growth-focused with measurable traffic or conversion gains.
• Deep fluency in information architecture and navigation.
• Strong analytical instincts; comfortable with tagging and analytics.
• Real experience running A/B tests and CRO growth at scale.
• Hands-on SEO/AEO fluency; CMS/CRO tools like WordPress, Optimizely.

🎁 Benefits

• Remote-first team across Canada, US, and UK
• Comprehensive benefits package
• Transparent salary bands with growth
• Regular career development conversations
• AI-focused environment and growth opportunities