Senior Web Marketing Manager

📋 Description

• Own the strategy and performance of a high-impact digital platform.
• Transform business objectives into a clear web roadmap and opportunities for optimization.
• Collaborate across growth, content, analytics, design, and technology teams.
• Drive engagement and conversion through customer journey optimization.
• Lead experimentation programs, including A/B testing and CRO initiatives.
• Align website initiatives with product positioning and growth objectives.

🎯 Requirements

• Proven experience in web strategy, digital strategy, product strategy, or related discipline.
• Experience owning strategy for a significant website or online product.
• Strong understanding of websites as growth channels; proven SEO/CRO impact.
• Deep knowledge of information architecture and multi-product site structure.
• Analytical skills with web analytics, tagging, and performance data usage.
• Hands-on experience running A/B tests and experimentation at scale.

🎁 Benefits

• Remote-first environment with flexibility to work from home.
• Competitive compensation with transparent range.
• Comprehensive benefits supporting wellbeing and growth.
• Career development conversations and opportunities for advancement.
• Collaborative culture focused on innovation and continuous learning.
• Opportunity to impact products used by healthcare professionals.