Senior Web Marketing Manager

📋 Description

• Own the strategy and roadmap for a high-impact digital platform.
• Align website structure, navigation, and content with business goals.
• Collaborate with brand, content, design, product, engineering, and growth teams.
• Leverage analytics to identify opportunities and improve website performance.
• Lead website experimentation, A/B testing, and conversion optimization.
• Drive organic visibility and SEO across platforms.

🎯 Requirements

• Proven experience in web strategy, digital strategy, or related disciplines.
• Experience owning strategy for a significant website or online product.
• Strong understanding of growth channels, organic traffic, and conversion optimization.
• Deep knowledge of information architecture and multi-product website structuring.
• Analytical, with experience using web analytics and performance data.
• Hands-on CRO and experimentation experience at scale; SEO/AEO knowledge.

🎁 Benefits

• Remote-first work environment
• Comprehensive benefits package supporting wellbeing
• Career development conversations and opportunities for growth
• Work on healthcare SaaS products with broad impact
• Collaborative culture focused on innovation and learning
• Opportunity to leverage AI tools to improve workflows