Senior Webinar & Digital Events Strategist

📋 Description

• Own webinar and digital events strategy, portfolio, formats, calendar, and success metrics.
• Design buyer-focused experiences with clear value exchange and CTAs.
• Partner with product marketing, content, speakers, customers, and experts to create programs.
• Collaborate with the Webinar Marketing Manager on briefs, launches, and QA.
• Build pre- and post-event motions across paid, email, web, social, SDR, and ABM.
• Define qualification, routing, and follow-up for high-intent engagement.

🎯 Requirements

• 10+ years in B2B webinars, digital events, or integrated campaigns in complex/technical categories.
• Track record building programs that generate qualified demand and pipeline.
• Strong understanding of audience strategy, programming, speaker development, journeys, and measurement.
• Experience leading cross-functional programs with executives, customers, agencies, partners, and sales.
• Excellent editorial judgment to translate complex ideas into clear audience experiences.
• Strong analytical discipline using audience, engagement, and pipeline data to drive decisions.

🎁 Benefits

• Hybrid work model with 3 days in office per week.
• Relocation assistance for new employees.
• Occasional travel may be required.