SFMC Engineer

📋 Description

• Design and maintain customer segmentation models and cohort analyses.
• Define CRM measurement and attribution for campaigns (retention, revenue).
• Translate business questions into analyses and present findings to non-technical stakeholders.
• Collaborate with Data Engineering/Product to build automated CRM dashboards and reports.
• Define audience targeting, personalization rules, and trigger conditions.
• Identify growth levers across the customer lifecycle and propose data-backed strategies.

🎯 Requirements

• Bachelor's or Master's degree in a STEM field. Non-negotiable.
• 2–5 years in a data-analytical role (customer analytics, BI, strategy).
• Strong SQL skills to extract and transform data independently.
• Python or R experience for analysis and automation.
• Ability to present data findings to non-technical audiences.
• English fluency; Spanish a plus. Consulting analytics background a plus.
• Experience with BI tools (Tableau/Looker/Power BI) and CRM platforms (Salesforce, SFMC).