SMB Innovation Sales & Strategy Lead

📋 Description

• Identify untapped opportunities across SMB segments, industries, and channels. Build business cases
• Design new acquisition, activation, and expansion programs, including industry-specific and
• Translate customer discovery into product opportunities. Partner with Product and Engineering to
• Develop actionable SMB segmentation based on needs, business characteristics, advertising maturity
• Own pilot delivery and measurement across incremental revenue, conversion, customer outcomes, and
• Shape SMB strategy and investment recommendations with leadership and Strategy & Operations

🎯 Requirements

• Approximately 8-10 years of experience in business incubation, growth, strategy, business
• Understanding of SMB customers and self-serve business models, including how sales-assisted and
• Track record of taking initiatives from customer insight and business case through pilot, launch
• Strong analytical and financial modeling skills across opportunity sizing, unit economics, funnel
• Ability to translate customer segmentation into differentiated propositions, engagement models, and
• Ability to work directly with customers to uncover needs and shape product and go-to-market