Develop and own the Instagram content strategy aligned with brand values and growth goals
Build and manage a detailed content calendar for consistent posting
Identify content gaps and proactively bring ideas to the table
Create engaging short-form video and static content that feels authentic
Write captions that appeal to moms without sounding salesy
Source influencers/UGC and manage a growing content library

🎯 Requirements

Native or near-native English fluency in writing and speaking
Compelling portfolio showing real brand ownership
Strong visual sensibility and content production beyond Canva
Hands-on experience with influencer/UGC coordination
Proven track record owning social media from strategy to execution
Remote work with US/UK brands; proficient with Asana/ClickUp/Google Workspace/WhatsApp

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