Social Media & Content Lead

📋 Description

• Own the channel strategy and content calendar across Instagram, TikTok, YouTube Shorts, X, Reddit
• Set the creative direction for how Pure looks and sounds on social, and hold that bar on everything
• Run a steady testing program across hooks, formats, and series. Kill what does not work, double
• Build the measurement that connects views to signups and first orders, not follower counts. You
• Produce content directly when it is the fastest path: script, shoot, and edit in CapCut, Premiere
• Build and run a bench of coin and precious-metals creators for sponsorships, UGC, and clipping

🎯 Requirements

• 3+ years running social for a brand, with at least one account you took from a small audience to a
• You have owned the strategy, beyond the posting itself: platform mix, format bets, a testing
• You read your own dashboard and change course because of it, and you can point to a time you argued
• You ship without waiting. You would rather post the test today and learn than polish for a week
• You are careful with facts. A wrong number or a sloppy claim bothers you more than a post that flops
• You can edit and design well enough to make things yourself when speed matters, and you know when

🎁 Benefits

• Health insurance: medical, dental, and vision
• Retirement: 401(k) with employer match
• Extras & perks: Daily lunches, Wellness stipend