Social Media Lead

📋 Description

• Own the social media strategy across priority channels, including LinkedIn, X, Instagram, Threads
• Define the objectives, audiences, voice, visual guidelines, and growth approach for each priority
• Establish meaningful social media metrics and connect channel performance to broader brand
• Analyze performance data, competitors, and industry trends to refine strategy and provide regular
• Identify opportunities for paid social campaigns and define their objectives, audiences
• Lead the social media content calendar in collaboration with marketing, product, people and

🎯 Requirements

• 5+ years of dedicated social media experience within a technology company, ideally in B2B
• Proven experience owning a social media program end to end and demonstrating measurable audience
• Hands-on experience planning, launching, and optimizing paid social campaigns, including goals
• Experience developing executive and employee social presence, including executive ghostwriting
• Experience managing agencies, freelancers, contractors, or other external creative partners.
• Strong familiarity with social media scheduling, listening, and analytics tools, with the ability

🎁 Benefits

• Salary range of $100,000–$130,000 USD per year.
• 401(k) plan with up to 5% employer contribution.
• Fully funded health benefits, including vision and dental coverage, available for the employee and
• Up to 24 weeks of paid parental leave.
• Four-week paid ramp-back program following parental leave.
• $10,000 family-forming benefit supporting fertility treatments, adoption, and surrogacy.