Social Media Lead, Kraken Pro

📋 Description

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and
• Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly
• Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote
• Run an always-on calendar. Build and maintain a content calendar: create posts, route for
• Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
• Measure what matters. Track growth and performance and iterate based on insights and experiments.

🎯 Requirements

• Receipts. Posts you wrote that broke out, on a brand account or your own or that you manage.
• 3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat
• Speed under pressure. Markets don't wait for approval cycles and neither do you.
• Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to
• Taste. Knowing when not to post is as valuable as knowing when to.
• Comfortable handling high-paced social channels.

🎁 Benefits

• Equity
• Bonus (discretionary)