Social Media Specialist

📋 Description

• As a Social Media Specialist you will be responsible for shaping and driving social media
• Develop social media strategies including KPI setting and steering
• Monitor and analyse performance data and continuously improve channel effectiveness
• Translate audience insights, platform developments and emerging trends into actionable opportunities
• Own social media content requirements and ensure channel needs are integrated into campaign and
• Partner closely with the Social Media Creative Lead to secure optimized content for platforms

🎯 Requirements

• Strong experience in social media management and organic channel strategy
• Deep knowledge of major platforms such as Instagram, Facebook, TikTok, YouTube, and Pinterest
• Experience with content planning, publishing, and optimisation tools
• Strong analytical skills and experience with tools such as Google Analytics and social media
• Experience translating channel insights into content opportunities and production requirements
• Experience managing content calendars and coordinating content planning across stakeholders

🎁 Benefits

• We offer attractive benefits with development opportunities and staff discount across H&M Group
• HIP incentive program details and wellness benefits
• 30 days holiday and pension/life insurance via collective agreement
• Benify Benefits Portal