Social Media Specialist

📋 Description

• Drive continuous content, community and performance analysis to identify opportunities for channel
• Continuously evaluate social performance, translating data into actionable insights and regular
• Stay ahead of the evolving social landscape, identifying emerging trends, platform behaviours
• Partner closely with the Social Media team, Art Directors and Copy team to inform and develop
• Partner with the Paid Media team on paid social activity, with a particular focus on TikTok
• Coordinate cross-functional workflows from content ideation through to execution, managing briefs

🎯 Requirements

• Strong understanding of the luxury fashion and social media landscape, with expert knowledge of how
• Strong knowledge of TikTok, including emerging behaviours, trends, creators, formats and platform
• Strong understanding of organic and paid social and the ability to connect learnings across both
• Analytical and commercially-minded, with the ability to turn performance data, audience insights
• Passionate about emerging social trends and able to identify new formats, creators, behaviours and
• Strong cross-functional collaborator with Social Media, Art Direction, Copy, Paid Media and wider

🎁 Benefits

• Staff discount usable on all H&M Group brands in stores and online
• H&M Incentive Program (HIP)
• Up to 20 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via benefits hub