Social Video, Creative Strategist

📋 Description

• Watch and analyze long-form YouTube content to identify the strongest opportunities for short-form
• Determine which moments, narratives, hooks, and ideas have the greatest potential to earn attention
• Decide how long-form content should be curated, reframed, restructured, or optimized for short-form
• Turn those opportunities into clear, actionable creative briefs for editors
• Provide direction around structure, hooks, pacing, storytelling, framing, retention, and
• Review editor cuts and provide thoughtful, specific creative feedback through multiple rounds of

🎯 Requirements

• 3+ years of experience in social video, short-form content strategy, creative strategy, branded
• Experience developing or shaping content for platforms such as TikTok, Instagram Reels, and YouTube
• Strong understanding of hooks, pacing, storytelling, retention, and what earns audience attention
• Experience reviewing videos and giving clear, actionable creative feedback to editors
• Ability to look at long-form content and identify the moments with the strongest short-form
• Experience developing creative briefs and translating strategic thinking into execution

🎁 Benefits

• Health & vision benefits
• 401(k) for eligible US employees
• Fully remote
• Direct mentorship and collaboration with Snowball's senior creative strategy team
• Significant opportunity to grow into broader creative strategy and client ownership
• Ground-floor opportunity at a fast-growing company