Specialist, Brand and Performance Marketing

📋 Description

• Brand and product strategy ownership across digital products.
• Omni-channel marketing strategy for adoption, usage and retention.
• Loyalty programs to deepen user engagement.
• Lead GTM campaigns and marketing calendar with cross‑functional teams.
• Design onboarding journeys and lifecycle communications.
• Own feedback loops and NPS; monitor retention metrics.

🎯 Requirements

• 6+ years in growth, product, or digital marketing.
• Balance brand-building with technical performance marketing.
• Bilingual in English and Spanish.
• Paid campaigns with LTV/CPI discipline; ASO tools.
• SEO and GEO with focus on LLM visibility.
• Based in Madrid, Spain or willing to relocate.

🎁 Benefits

• Flexible work environment.
• Retirement savings matching plan.
• Vacation days, including birthday day off.
• IDEAS team for inclusion, diversity, awareness.
• All Hands meetings with CEO and open communication.
• Anonymous voice platform for feedback.