Specialist, CRM

📋 Description

• Develop, deploy, and manage automated campaigns in Salesforce Marketing Cloud (email, SMS, in-app).
• Manage and monitor the campaign schedule for a seamless customer experience.
• Optimize CRM strategies using metrics like open rates, CTRs, conversions.
• Create, execute, and maintain SMS campaigns for targeted audiences.
• Conduct A/B tests (content/targeting/timing), analyze results, propose improvements.
• Collaborate on reports and dashboards to track KPIs for decision-making.

🎯 Requirements

• Bachelor's degree in marketing, e-commerce, IT, or related field.
• 1-2 years CRM/digital marketing experience (including internships).
• SQL proficiency for data extraction and manipulation.
• Experience with Marketing Cloud, HubSpot, Klaviyo, etc.
• Understanding of customer journey automation and multichannel campaigns.
• Languages: Advanced French and English (spoken/written).

🎁 Benefits

• Hybrid work model: work from home or remote from our Montreal office.
• Remote work abroad up to 3 months (90 days).
• Learning platform to grow skills on company time.
• Wellness account for health, passions, and interests.
• Free 24/7 online healthcare and EAP.
• Group insurance (vision/dental) with 50% employer paid; RRSP contributions.