Specialist - Marketing Operations (UK Shift)

📋 Description

• Manage lead routing, assignment updates, enrichment, and distribution for timely lead delivery.
• Oversee ticket management for lead assignments, campaign execution, and system updates.
• Monitor lead flow and support funnel reporting, lead quality, and metrics.
• Maintain data quality in Salesforce and Marketo through audits and hygiene initiatives.
• Collaborate with Sales, Marketing, RevOps to improve lead qualification, segmentation, and campaigns.
• Support marketing automation initiatives to improve operational efficiency.

🎯 Requirements

• 4-8 years experience in Marketing Operations, Sales Operations, Revenue Operations, or related.
• Hands-on experience with Salesforce and Marketo, including lead management, campaigns, and CRM admin.
• Strong analytical skills with experience interpreting data and improving lead management processes.
• Experience working with ticketing systems and managing operational support requests.
• Excellent stakeholder management, communication, and collaboration skills.
• Ability to troubleshoot operational issues, identify process improvements, and support automation initiatives.