Sr. Ads Product Marketing Manager

📋 Description

• Own GTM and marketing for Pinterest’s measurement-aligned bidding and optimization portfolio.
• Translate advertiser measurement needs into product strategy and messaging.
• Collaborate with Product, Engineering, Data Science, Sales, and others to scale beta programs to
• Create narratives, enablement, and customer-facing materials for complex bidding and measurement
• Define success metrics for adoption, performance, and revenue impact; guide alpha/beta to scale.
• Lead cross-functional alignment for cohesive product launches and use AI thoughtfully to accelerate

🎯 Requirements

• 5+ years in product or ads marketing, ideally in performance advertising or marketing tech.
• Bachelor’s in Marketing, Business, Communications, or related field (or equivalent).
• Experience with GTM strategy: positioning, messaging, segmentation, enablement, launches, adoption
• Experience launching early-stage products through alpha/beta to commercialization.
• Strong understanding of lower-funnel advertising, CPA/ROAS, attribution, and measurement approaches.
• Technical fluency to explain how data, integrations, and bidding models affect outcomes.

🎁 Benefits

• PinFlex program and flexible working model information available on PinFlex page.
• In-office collaboration 1-2 times every 6 months with commutable access to major US offices.
• Base salary transparency and equity opportunity; final salary based on location and experience.
• Equity eligibility and an inclusive, equitable workplace culture as part of Pinterest’s commitments.