Sr. Ads Product Marketing Manager

📋 Description

• Develop and execute end-to-end go-to-market strategies for Measure and Optimize product units
• Translate complex technical product capabilities, measurement methodologies, and performance
• Partner with Product, Data Science, and other cross-functional teams to synthesize customer
• Turn data science and analytics insights into credible, market-ready stories that demonstrate the
• Create launch and enablement materials, including positioning frameworks, messaging guides, sales
• Lead cross-functional launch working groups; establish clear owners, milestones, dependencies, and

🎯 Requirements

• A minimum of 5 years of experience in product marketing, go-to-market strategy, or a closely
• Bachelor's degree in a relevant field such as Marketing, Business or Communications, or equivalent
• Experience bringing complex technical products or features to market, from positioning and
• Strong knowledge of advertising measurement, attribution, optimization, performance marketing, CTV
• Ability to translate technical concepts and data into compelling, customer-centered narratives
• Strong analytical judgment and experience using customer, market, competitive, and