Sr. Demand Generation Associate, Life360 Ads

📋 Description

• Build our first lead process with Sales: agree on lead stages, buyer fit, a qualified opportunity
• Own Marketing's use of HubSpot and the lead handoff into Salesforce. Partner with Sales Operations
• Own Life360 Ads website and landing-page operations. Build and improve pages within the available
• Lead search-engine optimization (SEO) for Life360 Ads. Prioritize keyword strategy, useful page
• Improve visibility in AI search: work with Content on clear, accurate pages that answer advertiser
• Plan, run, and improve selected paid search and LinkedIn lead-generation campaigns, with priorities

🎯 Requirements

• 5+ years in B2B demand gen, marketing operations, or digital marketing, with a track record of
• Builder's track record: you have set up lead scoring, routing, and nurture programs in HubSpot
• Hands-on HubSpot and Salesforce skills, including how data moves between them.
• Website ownership: you have managed a website and built landing pages, and you know how to brief
• SEO foundation: keyword strategy, on-page and technical SEO, site structure, and structured data
• AI search know-how: you understand how AI tools find and cite content, and you have shaped content

🎁 Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter
• Learning & Development programs